Surprise! time for a rebrand!

Apologies for the abrupt hard launch

So this past week I was in France for Cannes Lions. This was my first time attending and it was, for lack of a better word, insane. I had a great time and there will be a full review on Swell Entertainment next week.

But my first night in France my friends and I went to a party hosted by Adam Faze in Antibes. Despite spending 12 hours traveling that day the party was great and honestly a perfect way to set the tone for the week by hitting the ground running. I met so many incredible people in not only the marketing and business world but also in the creator economy.

I also met a lot of the team at Substack this night.

Everyone was great but they were all understandably confused by the fact that I have two active publications and was planning to launch a third.

You see, my thinking with Substack when I initially started it back in August of 2024 was that I wanted another place to write about sporting events. Obviously I cover a ton of sporting events on Swell Entertainment, but I wanted a place to write about them when a full video wasn’t necessary or when I felt that there were details that would weigh down a video and add to the run time but I still found interesting. Thus Spectator was born. And I was wildly inconsistent with it, but it was fun and got me writing on a semi regular basis.

Then this year I in the spur of a post Norovirus high decided I would do a no buy year to deal with my stupid credit card debt and decided to write about it. Thus I made Racing Debt because I have motorsport brain rot and I figured a speedy sounding name would make me complete my debt payoff in a speedy time frame.

But then as the year has gone on I have remembered a very important fact…I am insane.

You see Swell Entertainment is perfect for me as a creator because I have a lot of interests. I can make videos on quite literally anything I want, and at least a chunk of my audience will watch it so long as I am the one talking in the video. Which is amazing! But also why I liked the idea of more niched down Substack publications.

But that initial detail of me being insane and having too many interests is why I was planning on launching the third publication, The Glasses Files, so I could write about everything else I wanted to write about. Travel, social media, the creator economy, fandom shenanigans, fashion, etc. etc. etc. I wanted a brain dump publication.

“Why don’t you just have everything under that though?” One of the Substack people asked.

“The point of Substack is you just write whenever or whatever you want to, there’s no need to niche down like that,” another said.

They also made the point that I had said my main issue with my Substacks was not just the hyper focus of them, but that I wasn’t as consistent with any of them as I would like. Combining the three into one and labeling them accordingly would make being consistent more feasible.

So after that talk (also hi im paraphrasing their words and it’s also why I’m not using names because I was 100% in a travel fog but this is the gist) and the rest of the week of insane networking and talks and free tote bags I have decided to not only condense my three publications into one, but also rebrand Spectator.

I made glasses a part of my branding by accident but hell I might as well use them now.

So welcome to The Glasses Files. Kachow.

I will still write about sports and my debt pay off journey, I will also just be writing about anything else I happen to feel like writing about. I will be reposting the existing Racing Debt pieces here so they are all in one place and will continue to tag future posts relating to it and Spectator accordingly. One of the great things about Substack is I can make posts free on paid publications as I see fit. So I will be able to keep all Racing Debt posts free.

I mainly wanted to write this post to explain my reasoning behind the rebrand but also because I don’t want those of you who are already subscribed to be confused when you start seeing “The Glasses Files” in your inbox.

Au revoir <3